For 37 years and counting the Leigh Steinberg Super Bowl Party has been a tentpole of Super Bowl weekend and one of the longest running, most well respected events in the sports community. In an environment curated specifically for relationship building and developing good will, the event gathers the most influential leaders in athletics, business, politics, health, tech, entertainment, and social impact, not merely to celebrate, but to explore how this community can make the world a better place.
Take a look at a sizzle of the epic Leigh Steinberg Super Bowl Party 2024 in Las Vegas.
The event is held in the host city of the Super Bowl, and while the theme, decor, programming, food, and festivities evolve, there are 4 pillars that stand as the foundation of the party every year
HONOR HUMANITARIANISM
The Steinberg DeNicola Humanitarian Awards recognize outstanding individuals in the NFL community who stand as leaders in their community, model exceptional behavior, and who dedicate their time to addressing and improving the welfare of humanity. The Awards ceremony is the premier program at the annual Super Bowl Party; the perfect setting to shine a light on the tremendous humanitarians. Recent honorees have included Patrick Mahomes, Kelvin Beachum, Warren Moon, Larry Fitzgerald, Eric Dickerson, and Christian Okoye.
Learn more about this year’s Humanitarian Award Recipients.
BUILD COMMUNITY AND DRIVE NETWORKING
One of the most sought-after tickets of Super Bowl weekend, the Leigh Steinberg Party is lauded as one of the greatest opportunities for networking all year. Leigh’s rolodex is like no other, and the invite-only event, which is always held on Saturday afternoon in a well lit venue free from thumping music is designed for conversation and connectivity. While it’s an incredibly diverse audience on all fronts - the common thread that bonds guests and sparks conversations, is the belief that sports can change the world.
EXPLORE BRAIN HEALTH
A key initiative and constant focus for Leigh Steinberg is to seek and support health innovation, treatment, and wellness modalities for athletes who are continually putting their long-term physical and mental health at risk in the stresses of the game. These health-focused technologies, approaches and solutions ultimately benefit not only athletes, but all of us. Featuring the Brain Health Summit hosted by Dr. Nicole F. Roberts and the Brain and Biohacking Lounge - the Leigh Steinberg Super Bowl Party shines a bright light onto this topic, gathering leaders in both sports and medicine to explore the future of health together.
MAKE A SOCIAL IMPACT
While he is known widely as a legendary sports agent, fierce negotiator, and trusted mentor, Leigh Steinberg is truly defined by his heart for philanthropy. Each year the Leigh Steinberg Super Bowl Party spotlights a non-profit organization to highlight their efforts, bring awareness to their mission, and raise funds to help them continue their work. Past organizations have included Special Olympics, The Lantern Network, Champions for the Homeless, and Make-A-Wish Foundation. We are proud to announce the National Urban League as the social impact partner of the 2025 event in New Orleans. Learn more about their work here.
SPONSORSHIP OPPORTUNITIES
Click here for available partnership and sponsorship opportunities